With the rise of the information era, the internet has become a revolutionary platform for promotional video content. Previously only possible via television advertising, promotional video production is now accessible for smaller businesses at affordable prices, and still remains one of the most efficient and effective marketing tools available.
BEST USED FOR
Brand Awareness, Product + Service Information
Promotional Video Key Considerations.
While the typical length of a promotional video varies, a brief and powerful video is generally the most effective and efficient strategy. With a running time of between 30 seconds and 2.5 minutes, a promotional video is able to prioritise key information and avoid losing the interest of the viewer. In an age where consumers are overwhelmed with ads and information, creating content which grabs and retains the attention of your audience has never been more vital. Additionally, sometimes breaking information down into a series of short videos is recommended as a pose to 1 long video.
While creating effective and powerful video content is important, we put just as much care and dedication into understanding your business and its underlying values in order to help us craft content which reflects your brand image. This involves careful planning and execution of everything from fonts and colour palettes, through to locations and lighting which craft the tone and feel of your video.
Dialogue is a vital part of any promotional video. Sometimes on-location interviews can be used to provide background dialogue as the video cuts back and forth between the main footage and the interviewee. However, voice-overs are often a better choice due to their cleaner and crisper in-studio recorded sound, as well as being performed by professional voice-over artists. Voice-over artists vary massively in accent, age, gender, voice pitch, and even language. This variation allows our creative team to work with our clients to select the optimal voice-over artist to fit the tone of their business.
Promotional videos can be used in a variety of different ways such as through social media, your business’s website, a mobile app, and much more. Whatever platform you choose to use for your promotional video, the Launchpad Films team has all of the technical details covered to ensure that your video content is fully compatible and functional.