With the rise of the information era, the internet has become a revolutionary platform for promotional video production. Previously only possible via television advertising, promotional video production is now accessible for smaller businesses at affordable prices, and still remains one of the most effective marketing tools available.
Brand Awareness, Product + Service Information
Promotional Video Production Key Considerations.
While the typical length of a promotional video production varies, a brief and powerful video is generally the most effective strategy. With a running time of between 30 seconds and 2.5 minutes, a promotional video production is able to prioritise key information and avoid losing the interest of the viewer. In an age where consumers are overwhelmed with ads and information, creating content which grabs and retains the attention of your audience has never been more vital. Sometimes breaking information down into a series of short videos is also a good option as opposed to 1 long video.
While creating effective and powerful video content is important when it comes to promotional video production, understanding your business and its underlying values is vital to crafting content which resonates with your target customer and reflects your brand image. This involves careful planning and execution of everything from fonts and colour palettes, through to locations and lighting which form the tone and feel of your promotional video production.
Dialogue is a significant aspect of any promotional video production. Sometimes on-location interviews can be used to provide background dialogue as the video cuts back and forth between the main footage and the interviewee. However, voice-overs are often a better choice due to their cleaner and crisper in-studio recorded sound, as well as being performed by professional voice-over artists. Voice-over artists vary massively in accent, age, gender, voice pitch, and even language. At Launchpad Films, our creative team works with our clients to select the optimal voice-over artist to fit the tone of their business.
A promotional video production can be used in a variety of different ways. Such as through social media, your business’s website, mobile apps, and much more. Whatever platform you choose to utilise your promotional video production, the Launchpad Films team has all of the technical details covered to ensure that your video content is fully compatible and functional.