Interviews are widely used in video marketing, and for good reason. By giving themselves a face and a voice, businesses are able to build trustworthy relationships with their customers. Interview subjects can include company staff and managers, or current/previous customers can be used to form a testimonial interview video with which new customers can relate to while learning about the credibility of the business.
BEST USED FOR
Trust Building, Company Insights, Informative Content
Don’t worry if you’re not confidant about being interviewed. Our experienced and professional production team will ensure that you feel comfortable and relaxed during the whole process, so that you can concentrate on delivering the key information in the right way. Multi-person interviews are also very useful when trying to convey a team based atmosphere. Interviewees in a multi-person interview can answer questions individually and together, and are able to interact with each other to show personality and teammate relationships.
Interview Key Considerations.
INTERVIEW VIDEO STRUCTURE
Like all video content, interviews need to keep the viewer engaged and interested from start to finish. To achieve this, a storytelling structure should be adopted in the form of a beginning, middle, and end. An interview should first introduce the main topic, business, or interviewee, and then focus on delivering the primary information and messages, until finally concluding with something memorable and encouraging the viewer to engage with your business.
CUT AWAY FOOTAGE
Cut away footage is interwoven with the primary interview footage and works as a visual aid to the interview dialogue, helping to better illustrate the main points of the interview. Cut away footage also helps to add variety to the interview and keep the audience engaged.
INTERVIEW VIDEO LOCATION
The location for an interview should convey the tone and feel of the business, while appearing professional and having good audio conditions. Interviews are often filmed at the location of the interviewee’s business where the background can give the viewer a feel for the business’s atmosphere, however other locations which give a similar tone to the business or even studio locations can be used.