Engage customers by teaching them a new skill or showing them how to use your product.


Since the popularity rise of online marketing, businesses have been competing for the attention of internet users. With users now having short attention spans of only a few seconds, businesses have strived to market themselves in the most efficient way possible, by immediately grabbing the attention of their target customer with something short and snappy. This is where explainer videos come in. Designed to be short and to the point, explainer videos stand out and engage viewers by delivering information quickly, visually, and effectively.


Product + Service Information, Instructional + Educational Content


Whether it be promotional, educational, or informative content, explainer videos enable you to connect with your customers with clear and concise video content. Explainer videos are created using animation, and generally have running times under 90 seconds long. While their animated style enables them to convey ideas and information to the viewer in a very clear, simple, and effective way, their short running times ensure that explainer videos get straight to the point and maintain viewer interest.

Explainer Video Key Considerations.


Explainer videos are almost always accompanied by a professional voice-over. Voice-overs help to drive the narrative through each key section of the video while working synergistically with the visual animation to create a distinct and impactful experience. At Launchpad Films, we work with our clients to develop high quality scripts which engage viewers while accurately reflecting their desired business image.


With explainer videos, there are many options when it comes to choosing the a style. Give off a sophisticated image with a realistic animation style, or opt for something more wacky to express the creative nature of your business. Whichever style you choose, just make sure it communicates the ideas and values which resonate with your brand.


When it comes to technology products and services, screen capture can be a valuable tool for explainer videos. A well executed screen capture ensures that content like product demos or how-to videos are interesting and easy to follow. Screen captures also gives your technology business more credibility, building trust with potential customers who can see your product or service in action.