We were tasked by Wager to spearhead a new social media ads campaign, designed to promote the Wager app and increase brand awareness.
During concept generation, we decided to make sure the video ads were as relevant as possible to the target audience, using the living room football game scenario to evoke a sense of familiarity. This would also help to engage the target audience quickly when scrolling through social media.
We designed and produced two short, fun, and engaging video ads as part of the social media ads campaign. The video ads were optimised for mobile devices using a 1:1 aspect ratio, and short running times of 20-30 seconds. The campaign would be run on both Facebook and Instagram.