The goal for this project was to create an instructional tennis course along with a promotional video for marketing purposes. The promotional video needed to inform potential customers about the course, while giving them a feeling of approachability and accessibility. The video also needed to showcase some of the instructional video content from the course to give potential customers some insight into the skills they will learn.
To entice customers to buy the course we focused on creating a fun and energetic atmosphere, which would also comply with brand consistency. We made sure to incorporate plenty of movement and footage of different tennis shots as well as interview sequences for an open, friendly touch.
We shot onsite at the client's location for 5 days, capturing footage for both the promotional video, and the course. Our editing team then worked to process and package the course footage into a finished product and finalised the promotional video for marketing.