Unless you’ve been living under a rock for the past few years, you’ve almost definitely heard of Kickstarter. As the most popular crowdfunding platform, Kickstarter allows anyone with an idea the chance to make it a reality by raising pledged money through campaigns. Although it sounds like an entrepreneur’s dream, creating a successful Kickstarter campaign can be extremely difficult, and the most crucial part of any Kickstarter campaign is the video.
Having a high quality and effective Kickstarter video will make or break your Kickstarter campaign. Your Kickstarter video is the first thing viewers will notice when they land on your campaign page, therefore it needs to be effective for your campaign to be successful. In order to be effective, your Kickstarter video production must do several things:
Without a doubt, the most important thing when it comes to effective Kickstarter video production, is telling the story of your product, brand, or idea to the viewer. Stories are relatable. They’re emotional, and they’re extremely impactful. Kickstarter is full of countless products but the thing that makes your campaign unique, and the thing that will ultimately make people buy into your vision and invest their money in you, is your story.
This is also a great place to start when planning your Kickstarter video production. Your story should form the main structure of your Kickstarter video, and you can fit in other information about products or the campaign where necessary.
Another vital tip to keep in mind with your Kickstarter video production, is to keep your video as engaging as possible throughout. Otherwise what use is it having a good story, if no one watches your video all the way through? Some methods of achieving this are to keep the video as varied as possible. Sure, you can dedicate some of the video to you and your co-creators sitting down talking to the camera, but whenever possible try and use different locations, show off your product/idea and most of all be unique. Also, don’t be afraid to show off your personality when talking to the camera. The last thing your viewers want to see is the mindless zombie impression. That won’t keep your viewers engaged for very long, trust us on that.
Of course, at the end of the day pledgers are expecting something in return, and by that I mean the product or idea that you’re wanting people to invest their money in. When planning your Kickstarter video production, you need to consider how to introduce your product/idea to the viewer. Generally, try to cover: What the problem is, how your product/idea solves that problem, and any other key information the product or idea. Also, like we discussed, try to introduce your product in a unique and interesting way, for example showing your product in action, or in the hands of the user. This feels way more relatable to the viewer and does a lot more than someone simply telling them why they should buy it.
Finally, try to make your Kickstarter video production as high quality as possible. A higher quality Kickstarter video gives your campaign a more professional feel, and therefore gives viewers more confidence in your product/idea if they see you have put more thought or invested more money into the campaign. Although this is more easily said than done without hiring a professional, there are many ways you can achieve a higher quality Kickstarter video production with just a bit of extra planning. Putting more effort into things like locations, lighting, sound design, camera movement, and composition can significantly improve the quality of your Kickstarter video production. Don’t worry, we’ll discuss these in more detail in our next post!
Hopefully you now have a much better idea of how to optimise your Kickstarter video production to give your Kickstarter campaign the best chance for success. If creating your own Kickstarter video still sounds too daunting, then feel free to get in touch with our team to see how we can help create a kickass Kickstarter video for your campaign.