Whether you’re a startup company looking to grow, or a small business looking to build trust, using content content can take your business leaps and bounds. However, although video can be one of the most effective tools for your business, knowing how and where to implement it is crucial for success. So let’s jump straight into it. Here are 5 top tips for using video content to promote your business.
When it comes to creating video content that engages consumers and keeps them invested until the end, the key is to keep the video from being no longer than it needs to be. Excessive waffling is a surefire way to make your audience scroll or press the “next video” button. It’s important to remember that most people don’t have a lot of time. And the time they do have, they like to use wisely and sparingly. That means unless your video content is providing value from start to finish, chances are your audience won’t stick around too long. So keep those videos short and sweet!
Studies show that one fifth of your audience will click away from a video within the first 10 seconds. So just keeping your videos short and sweet isn’t everything. You need to also make sure that your video content truly captures your viewers within the first 5 to 10 seconds. If not, then it doesn’t matter if the rest of your video is an Oscar award winning film, your viewers won’t be there to see it. So don’t be afraid to do something bold and out of the ordinary to get those viewers interested right out of the gate.
The key to great video content is value. Providing value to your customer base through your video content is one of the most successful ways to build brand awareness and trust. But how the hell do you make sure your video content provides value? Well, just make sure your video content is either informative or entertaining. Easy peasy right? Well not always, but it can be. The important thing here is to know who you’re targeting and why. Have a clear idea in your head of who your target audience is. This way you’ll know what kind of things they enjoy and find interesting and what kind of things they don’t. Now with the why, you need to know what the purpose of your video content is. For example, are you trying to provide information by teaching a new skill, or are you providing a form of entertainment? These are the questions you need to ask yourself if you want to create video content that not only keeps your audience watching, but keeps them coming back for more.
There aren’t many more painful things in life than watching a video with poorly recorded sound from a phone or a camera’s internal microphone. In the filmmaking world we often say that video is 50% audio. Of course visuals are important, and without them you might as well be listening to the radio, but what we don’t always realise is just how important audio is to the overall experience of watching a video. When audio is executed well, the viewer shouldn’t notice it at all. However, when audio is executed poorly, it’s so distracting that the viewer won’t be able to concentrate on anything else. This is why good quality audio is so crucial to achieving a professional feel in your video content. It doesn’t have to be the most expensive microphone in the world. There are plenty of low budget shotgun microphones that will be a massive upgrade on the internal microphone in your camera. So get out there, grab a microphone, and start creating videos with kick-ass audio!
It can seem daunting at first to let yourself go in front of camera and just be yourself, but that is often one of the best things you can do to make your video content more successful. At first you might think that you need to give off a professional image all the time. After all, you want your business to seem professional right? But having a personality doesn’t have to mean not being professional. As long as your onscreen charisma reflects your brand, you’re good. Charisma and personality are absolutely crucial to giving your videos life and making them unique, which will ultimately help them stand out and make them more engaging for your viewers. Nobody, seriously nobody, your customers included, has fun watching a lifeless zombie talk at a camera for 5 minutes. So don’t be afraid to express yourself. Engage with your viewers, form bonds, and have some fun with it!
And there we go. Those are our 5 top tips for creating highly effective video content. But remember, the golden rule to becoming amazing at anything is practice, practice, practice! So what are you waiting for? Get out there and start creating!