There’s no denying it. Video is huge right now. “Huge” is probably still an understatement, but it’s difficult to put into words just how big video content is right now, so let’s roll with that. You might find this hard to believe but by 2020 video will account for 80% of all internet traffic. Crazy right?
Okay, we get it. Video is big. But why should we really be using it to promote our brands, products, and services? Well there are many things to consider. So without further ado, let’s have a look at the three main reasons why every business should be using video marketing in 2019 and beyond. First up: engagement.
1. Video Significantly Improves Engagement
Think about it. Facebook, Instagram, Twitter, YouTube, all the places we spend most of our time online are all flooded with various types of content, all competing for the same thing: Your attention. Everyone, and I mean everyone, whether it be big brands, small businesses, or freelancers, are all pushing their content online in every way they can think of to try and meet their marketing goals. With so much online content being all but literally forced down our throats, brands and marketing agencies are finding it increasingly difficult to get their content the attention they desire. So what tactic can they use to increase engagement and make their content stand out amongst all the clutter? Yep you guessed it, video!
Humans have been proven to hugely prefer video over any other source of content, with 72% of consumers preferring to use video to learn about a product or service. Video engages more of our senses and engages our brains faster, meaning a well made video in amongst lines and lines of text and images can capture consumer attention like a naked man in Piccadilly Circus. We can’t help it, we’re visually stimulated beings. We just love videos.
2. Video Increases Conversions and Sales
No matter what industry you’re in, converting a sale is your end goal. It’s all well and good engaging consumers and generating leads, but if you can’t make the sale then it’s all for nothing. But don’t worry! The good news is that video is proven to be extremely effective for generating conversions and sales. As a matter of fact, studies have shown that using a product video on your landing page can increase conversions by 80%! Although it’s not the easiest thing to pull off, when it’s done right, video can be a serious winner for your business.
3. Video Provides Clarity and Builds Trust
One of the most important things for consumers is understanding not just what they’re buying, but who they’re buying from. Videos allow consumers to get a glimpse into the company/brand they’re buying from in a way text and images just can’t achieve. With videos you can literally give your company a personality and a voice which your customers can resonate with, understand, and ultimately trust.
So there you have it. Hopefully you now have a better understanding of why you should be using video marketing in today’s hugely competitive and relentless online world. But this doesn’t only apply for 2019. We can see from various surveys, reports, and data that video usage will continue to increase significantly over the next few years. If there’s one thing we can say for sure. Video is here, and it’s here to stay.
Because of the significant benefits that video production brings to the table, virtually all businesses are now using video in some form or another to promote their brand, products, services, or all of the above. And the businesses that aren’t making use of video production definitely should be!